| Geographic diversification
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Geographic diversification
Holcim is more globally active than any other building materials group, but retains a strong foothold in each individual market. Geographic diversification stabilizes earnings, as it helps to balance cyclical fluctuations in individual markets
| Million CHF |
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2009 |
|
2008 |
|
| Europe |
7,320 |
33.6% |
10,043 |
38.3% |
| North America |
3,480 |
16.0% |
4,527 |
17.3% |
| Latin America |
3,348 |
15.4% |
4,170 |
15.9% |
| Africa Middle East |
1,206 |
5.5% |
1,354 |
5.2% |
| Asia Pacific |
6,418 |
29.5% |
6,109 |
23.3% |
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In 2009, the emerging markets in Eastern and Southeastern Europe, Latin America, Africa, the Middle East and Asia accounted for 52.4 percent of Group net sales. Holcim considers these growth markets to be very important in the context of its expansion strategy.
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